Unbounce vs ClickFunnels: Each Tool’s True Strengths
Unbounce is the best landing page builder for designing a beautiful UX for users, complete with unlimited A/B testing. ClickFunnels is ideal for a full-funnel approach, of which landing pages are just one piece of the puzzle.
Let’s get deeper into the whys, whats, and hows, shall we?
Unbounce vs ClickFunnels: A Quick Snapshot
TL;DR? Here’s a table to give you an idea of which tool is best for you.
Feature Breakdown: Unbounce vs ClickFunnels
Deciding between the best tools is easier if we break things down, feature by feature. Here’s how the two platforms compare.
Landing Page Builder and Templates
Unbounce
Unbounce’s landing page builder is one of the most flexible options in the market. My favorite feature is the drag-and-drop editor.
While some drag-and-drop editors limit what you can do, customization-wise, Unbounce lets you put elements anywhere on the page, down to the pixel level.
Here’s what stands out:
- Granular-level customizability. With Unbounce, you can literally move and resize any element on the page. You can also add custom HTML, CSS, and JavaScript, if you’re handy with code. Basically, if you have an image of what you want your page to look like in your head, you can make it a reality with Unbounce’s editor.
- Template selection. Unbounce offers about 100 templates. This isn’t the most expansive template library, by far, but Unbounce makes up for this with sheer customizability. The templates offer an easy starting point for most types of campaigns.
- Advanced publishing features. You can connect unlimited domains to your pages, easily duplicate them, and publish with just a few clicks. Easy peasy.
The trade-off with Unbounce is that the editor can feel overwhelming, especially if you want something quick and simple. Unbounce is not necessarily either of those, but it is extremely effective, as far as customization and conversion-friendliness go.
ClickFunnels
Unlike Unbounce, ClickFunnels takes a more funnel-first approach. The focus, for ClickFunnels, isn’t on pixel-level customization. Instead, it’s on making sure your landing pages fit perfectly into your marketing funnel.
Here’s what you get:
- Easy-to-edit templates. ClickFunnels has templates for just about every use case, and editing them is easy—although not as in-depth as it is with Unbounce. This can be good if you like a simpler editor, or frustrating if you want something more sophisticated.
- Landing pages are made to integrate into your funnel. ClickFunnels has an entire app—really, a tool—dedicated to landing pages. But the real plus, in my opinion, is how perfectly the landing pages fit into your overarching marketing funnels. The funnel-first approach means you can place the page in precisely the perfect spot and move it around as you build out the rest of the funnel.
- Fast funnel building. Speaking of building funnels, ClickFunnels has the system down pat. If you rely on templates for each stage of a funnel and don’t make heavy edits, you can get a campaign up and running in hours.
The bottom line is this: Unbounce has an edge over ClickFunnels for infinite customization. But ClickFunnels beats Unbounce when it comes to speed and funnel-ready templates.
A/B Testing and Optimization
Unbounce
Testing and optimization are Unbounce’s jam—as long as you pay for the Experiment plan. There are no A/B testing features in the basic plan, Build.
With Unbounce’s no-code-needed A/B testing tools, you get:
- Unlimited page variants. Easily create as many variants as you want from within the Unbounce landing page builder. Run as many tests as you want, too—it’s unlimited.
- Smart Traffic. Unbounce includes this AI-powered feature to automatically direct visitors to the variant that’s most likely to convert, saving you time, effort, and money.
- Robust analytics. See how well your A/B tests are performing with deep native analytics or connect to Google Analytics for a more wide-angle look at your overall metrics.
If you want to deliver pages with optimal UX, Unbounce’s A/B testing tools are the path to get there. ClickFunnels, on the other hand, doesn’t quite match up in this department.
ClickFunnels
Unlike Unbounce, ClickFunnels doesn’t include A/B testing on its list of pricing packages. But it is a feature—just not a very well-supported one.
You can run basic A/B tests on ClickFunnels by cloning a step in a funnel and testing variants. But ClickFunnels lacks deeper, more page-specific testing.
That said, the overall stronger focus on split testing funnels rather than granular elements on a page is a bonus in some ways. You can take a birdseye view of your funnels, clone specific steps, and direct exactly the percentage of traffic to each funnel that you want.
But split-testing is limited to elements like page titles, images, and CTA buttons. It’s very surface-level, especially compared with Unbounce. The analytics are fairly limited to metrics like pageviews, opt-ins, and earnings per click.
If you heavily rely on split-testing to create the most UI-friendly experiences possible, you’d be better off with Unbounce. If you just want to test more general elements of your marketing funnels to see which ones convert better, ClickFunnels works fine.
Funnel Building and Sales Features
Unbounce
This is the feature set where ClickFunnels has an advantage over Unbounce, which isn’t designed to be a full-funnel tool.
Sure, you can build high-converting landing pages, but you’ll need third-party tools to stitch together the rest of your funnel—like email automation, payment processing, and memberships, for instance.
This is fine if you already have tools for those funnel stages and you can integrate them with Unbounce or just use them independently. But if you want all the elements of a funnel in one convenient place, ClickFunnels is where it’s at.
ClickFunnels
I mean, the word funnels is part of this tool’s name. So it makes perfect sense that all-in-one, easily manageable funnels are a core strength here.
With ClickFunnels, you get:
- Pre-built funnel flows. Want a sales funnel? A lead magnet funnel? A funnel for an ecommerce store? Good news! ClickFunnels has one pre-built and waiting for you to customize and hit publish. If you need a quick and convenient way to start bringing in conversions, there’s no question: ClickFunnels beats Unbounce in this department,
- Revenue tools are built-in. You can stick to email opt-in funnels if you want, but CF comes with built-in checkout pages, upsells, downsells, and other key tools for driving sales. If you run an ecommerce business, this is gold.
- Email, SMS, and even snail mail automations. Email, text, and direct mail marketing go hand in hand with sales. I love that CF has a whole tool dedicated to this. It’s called Actionetics, and you can use it to build follow-up funnels for people who subscribe to your SMS/email/direct mail list. There’s an easy editor for creating emails and SMS and sending the right messages to the right people. Built-in analytics track how well these follow-up funnels convert.
Pop-Ups, Sticky Bars, and Add-Ons
Unbounce
This tool specializes in popups and sticky bars. With a drag-and-drop editor, creating these key conversion-drivers is easy. If you want to get more granular, you can—like the landing page editor, the sticky bar and popup editor offers HTML/CSS support.
You can layer popups and sticky bars into your Unbounce landing pages or just onto existing pages of your website with click-based, time delay, scroll depth, and exit intent triggers.
Each popup or sticky bar comes with dedicated analytics.
ClickFunnels
Popups are included, but they’re more limited. In keeping with ClickFunnels’, well, funnel-first approach to everything, popups are tied to specific steps in your funnels—like an opt-in popup on a sales page.
You actually can’t build a pop-up unless you already have a funnel and nested page to add it to. In addition, you can only have one popup on each page. ClickFunnels doesn’t support multiple simultaneous popups or advanced behavioral targeting—unless you use a third-party integration.
Triggers are robust, though, and include time delay, click-based, scroll depth, entry, and exit-intent.
Publishing, Traffic, and Limits
Unbounce
You get unlimited landing pages on every plan tier, but each one has different monthly traffic and conversion caps:
- Build Plan: 20,000 visitors
- Experiment Plan: 30,000 visitors
- Optimize Plan: 50,000 visitors
- Agency (Enterprise) Plan: 100,000+ visitors
This looks great on paper, and it is, if you generally stay within these limits. If you go beyond them, though, costs can escalate. See Unbounce’s full pricing plans for more information.
ClickFunnels
Plans and funnels are capped based on which plan you choose:
- Launch: Unlimited funnels (for a limited time), unlimited web traffic, 10,000 contacts (aka subscribers), and 50,000 emails per month
- Scale: Everything in launch but with 75,000 contacts and 300,000 emails
- Optimize: 150,000 contacts and 750,000 emails
- Dominate: 400,000 contacts and 1.2 million emails per month
These pricing plans for ClickFunnel offer various team member limits, domains, AI copywriting tools, and workspaces.
The whole “unlimited funnels for a limited time” thing is a little annoying, though. What does this mean? How long does it last? How many funnels can you expect to come with your plan after this allegedly limitless time period ends?
We’d love to know, ClickFunnels.
Integrations
Unbounce
Unbounce gives you strong native integrations with popular tools like HubSpot, Salesforce, and Mailchimp, plus tons more through Zapier.
This tool is designed to fit tidily into your existing marketing stack rather than be an all-in-one solution.
ClickFunnels
As an all-in-one funnel building tool, ClickFunnels offers fewer native integrations than Unbounce.
But it does natively connect to payment processors, email tools, and webinar platforms, which makes sense with its more ecommerce and sales-specific feature set. And with Zapier, you can connect other tools as well.
Support
Unbounce
Impressively, Unbounce offers phone, email, and live chat support in every single one of its plans. This is unusual, and it gives the platform a huge edge over other, similar conversion and landing page tools that don’t make support a priority.
ClickFunnels
This platform only offers “standard support” in its base plan, and it’s not clear what that means. In its mid-tier plans, customers get “priority and live chat support,” so we can assume that whatever you get in the base plan isn’t that. It’s probably email-based support.
The agency/enterprise plan gets priority onboarding, which I’ll assume offers a more comprehensive, phone-based support system.
Pricing Breakdown: Which Has the Best Value?
While we discussed some aspects of the pricing plans for these conversion-focused tools, this table breaks it all down for easier analysis.
Unbounce offers better value if you don’t need a full-funnel platform and you want top-tier customer support. If you don’t already have a stack of funnel-building tools—or you want to put them all under one roof—ClickFunnels has the upper hand.
Final Verdict: Is Unbounce or ClickFunnels Right for You?
Unbounce is better for teams that already have plenty of tools for funnel-building and just want a way to build beautiful, UX-friendly landing pages with continuous and AI-powered optimization. Our entire Unbounce review is here if you want to dig deeper.
ClickFunnels can be a good choice if you don’t want or need the deep level of customization you’ll get with Unbounce—and you want your funnels all in one handy tool.
