Best WordPress Alternatives for Small Business Sites in 2025

Which platform should you use to build your small business website?

A thousand blog posts will tell you that WordPress is the answer. And they might be right.

WordPress is powerful, versatile, and completely free. Around 4 in 10 of all websites are powered by the platform. We’re big fans, too.

But WordPress isn’t the only valid option. Not by a long streak.

Platforms like Squarespace, Webflow, and Ghost don’t get the same hype — but they all have their strengths. One of these alternatives could be the perfect fit for your project.

The tricky part is narrowing down your options.

A generic comparison piece wouldn’t be much help. So, we decided to make something better.

This is our handcrafted decision-making framework, complete with visual cheat sheets and in-depth analysis, guiding you toward web design nirvana.

Sound useful? Keep scrolling to see for yourself…

What Makes a Website Platform Right for You? The Key Decision Criteria

For a problem that has so many possible solutions, it’s important to start with some decision criteria — yardsticks to measure the contenders.

We reckon there are seven key factors to consider.

Capability: Does the platform provide all the features that your business needs?

Complexity: Do you need a master’s degree just to publish a new blog post?

Ownership: How much control do you have over your site and its content? 

Support: What kind of help can you access if something goes wrong with your site?

Design flexibility: Can you tweak your site to look exactly how you want?

Performance: Does your site work smoothly for every visitor?

Cost: How much money does it take to build and run your site?

These factors aren’t all weighted equally. For most small businesses, the primary trade-off is between capability and complexity.

Having more capability means you can build a more effective website, but that may come at the cost of complexity, meaning you spend more time building and managing your site.

With this equation in mind, let’s take a closer look at the crowd favorite.

Why WordPress Might Work for Your Business Site

For most websites — most of the time — WordPress is a solid choice.

This platform was originally designed for blogging, but it can now handle a wide range of projects.

Want to create a private membership site? No problem-o. Building an online store in 10 languages? Sure thing. Presenting your best work in a design portfolio? Pretty easy.

Much of this versatility is down to the WordPress plugin ecosystem: essentially a giant AppStore for your website. Most site owners take advantage, adding extra features with a couple of clicks.

WordPress is also well stocked on the design side, with thousands of themes to choose from. These templates allow you to reshape and customize your site without writing code.

The self-hosted version of WordPress is entirely free (apart from your hosting bill) and it gives you complete control over your content.

If you’re happy to sacrifice control and pay more for the sake of convenience, WordPress.com offers a fully hosted alternative.

Why You Might Not Want To Use WordPress

The versatility that makes WordPress so appealing is also its Achilles heel. Some would say it’s a Jack of all trades, master of none.

Make no mistake, though; WordPress is still a world-class publishing platform.

But for every other type of website, you’ll need to bend the platform to your needs — and ignore the features you don’t use.

Those extra features also add complexity. Anyone can set up a basic WordPress site in a few minutes, but building something more impressive requires a lot of learning.

As a result, many site owners use plugins as a shortcut. That’s fine in moderation, but installing a whole bunch of plugins can seriously dent performance, like putting rocks in your hiking backpack. It can also take a chunk out of your wallet; many plugins lock key features behind a premium license.

WordPress works well for:

• Full-time bloggers: Publishing a consistent stream of long-form content is what WordPress was made for.
• Content-focused consultants: If you use your blog to attract new clients, WordPress’ content management system and SEO tools are super helpful.
• Local service businesses trying to scale: You can connect WordPress to a wide array of CRMs, booking systems, and local SEO tools.
• The community organizer: Plugins make it easy to accept donations, create event calendars, and build member areas.

WordPress might not be the best choice for:

• Tech-averse professionals: If your website is just for displaying your services, WordPress might be overkill.
• Fast-moving startups: WordPress can’t match modern website builders when you need to make quick, radical design changes.
• Event organizers in a hurry: WordPress can handle event listings, RSVPs, and ticket sales…but only with a small army of third-party plugins or custom code.
• Sites that don’t change much: If your content stays the same for long periods of time, you could consider using a simpler CMS.

“Currently working on a site for my friend’s business and went with WordPress. It’s not nearly as scary as people think.” — crudeheadgearseller on Reddit

Which Are the Best WordPress Alternatives for Business Websites?

Still unsure what’s right for you? We hear you.

Luckily, there are loads of great alternatives to WordPress.

Browse the categories below and look out for something that matches your needs!

Basic Website Builders: Great for Simple Sites

Perfect for: Technophobic freelancers and local business owners.

You don’t really like building websites. You just need to get something online quickly, with zero hassle.

That’s what simple website builders like Yola, Weebly, and Squarespace are designed for.

These platforms offer fairly limited features, but they are really easy to use. And you don’t even have to consider hosting.

The downside? You can’t extend your site or move it to other platforms later on. You’re also giving up control of your content; some platforms actually insert ads. And most are a bit pricey.

• Yola (paid plans from $9.95/month): Super simple drag-and-drop templates. Solid speed when you have small visitor numbers.
• Weebly (paid plans from $10/month): A more capable drag-and-drop site builder. Offers basic e-commerce and SEO features.
• Squarespace (paid plans from $16/month): Template-based site builder. Relatively expensive, but the themes are oh-so-pretty. 

PlatformStarting PriceKey FeaturesBest ForLimitationsYola$9.95/moSuper simple drag-and-drop templates; good speed for low trafficTechnophobic freelancers & local businessesLimited features, little room to grow, can’t migrateWeebly$10/moBasic e-commerce, SEO, drag-and-drop builderEasy setup with a few added capabilitiesSomewhat limited customization, no migrationSquarespace$16/moBeautiful templates, template-based builderDesign-forward users who want polish fastExpensive, limited extensibility, potential ads

No-Code Platforms: Build Custom Websites Using Visual Tools

Perfect for: Site owners who want design freedom, without the tech headaches.

Maybe your web design ambitions stretch a little further. You want more pizzazz than the simple site builders can offer, but you still have zero interest in learning how to code.

That’s where no-code platforms like Wix, Framer, and Webflow come in.

These tools offer intuitive visual editing tools, but with way more functionality than the basic builders. Some even use AI to help create your site’s layout: just answer some questions and, boom, you’re halfway there.

The catch? These platforms can get pricey once you want premium features or e-commerce capabilities. Some won’t allow you to export your site, and you might still run into limits if you want super custom design.

• Wix (paid plans from $17/month): AI-driven site builder with a huge “app market” for extra features.
• Framer (paid plans from $5/month): AI site builder that creates layouts from text prompts, and lets you adjust the details by hand. 
• Webflow (paid plans from $14/month): Powerful visual design tool. Gives you almost complete freedom. 

“Website builders like Wix or Squarespace are fine for basic sites, quick setup, no headaches, good for mom-and-pop shops with zero tech skills.” — StunningBanana5709 on Reddit

PlatformStarting PriceKey FeaturesBest ForLimitationsWix$17/moAI-driven builder, large app marketplaceUsers who want flexibility without codingPremium features add up, some design limits, no export optionFramer$5/moAI generates layouts from prompts, manual editing possibleFast-start designers who want control laterLimited advanced customization, no exportsWebflow$14/moVisual design freedom, nearly full layout controlCreative users who want pixel-perfect designSteeper learning curve, higher tiers get pricey

Alternative Blogging Platforms: More Ways To Publish Content

Perfect for: Writers, journalists, and content creators.

A blogger not using WordPress…what kind of witchcraft is this?!

Actually, it makes a lot of sense.

If you’re focused on creating and sharing great content, something more streamlined can really speed things up. Platforms like Ghost and Medium allow you to concentrate on your craft.

Just be aware from the start that these tools are not designed for sites with loads of features. If you’re planning to add more down the line, choose something more versatile.

• Ghost (hosted from $15/month, self-hosted from $10/month): Lightweight publishing platform, built specifically for writers and newsletter creators. We love it…we’re even featured on their site. 🫶
• Medium (paid membership is $4.16/month): Essentially, a social network for blogs. That makes it easy to reach new readers, but you’re getting a profile rather than a standalone website.
• WordPress.com (paid plans from $4/month): Wait a second…aren’t we looking at WordPress alternatives? This version is more like a service, based around the WordPress CMS. It’s fully hosted (convenient), but you will have to play by Automattic’s rules (less convenient, quite limiting).

PlatformStarting PriceKey FeaturesBest ForLimitationsGhost$15/mo hosted, $10/mo self-hostedBuilt for writers and newsletters. Lightweight, fast, and focused.Content creators who want full controlRequires setup if self-hosted; smaller plugin ecosystemMedium$4.16/mo (membership)Blog-based social network with built-in audienceWriters focused on reach and visibilityNo standalone site; limited customizationWordPress.com$4/moHosted version of WordPress. Easy to start, managed infrastructureBeginners who want WordPress without setupPlatform restrictions, less flexibility

E-Commerce Website Platforms: Specialized Tools for Selling Online

Perfect for: Online store owners, and anyone else who takes digital orders.

Running an online store is hard work, and it’s actually quite different from managing a regular website.

You need product pages, inventory tracking, shopping carts, and ways to take payment — and that’s just the basics.

Dedicated e-commerce platforms, like Shopify and Square Online, provide easy access to these features and many more.

Just be aware that these tools are made solely for e-commerce.

If you’re ever likely to publish blog posts or create a portfolio, you might be better off using something like Ecwid to add e-commerce to an existing website.

• Shopify (from $29/month + transaction fees): The most popular hosted e-commerce solution. Robust features, extensive app ecosystem. 
• Square Online (free to start with transaction fees): Actually a version of Weebly, which is owned by payment processor, Square. 
• Ecwid (from $5/month): Lets you add a store to your existing website, which is a nice compromise. If you stick with WordPress, you can get this preinstalled on DreamHost shared hosting plans. We even have an exclusive free plan you can try out!

“Shopify is robust and the way to go if you’re tech savvy at all. Using it without a lot of extra apps will keep the monthly fee reasonable.” — blockbeta on Reddit

PlatformStarting PriceKey FeaturesBest ForLimitationsShopify$29/mo + transaction feesFull-featured hosted e-commerce platform with massive app ecosystemSerious online sellersHigher cost, limited control over backendSquare OnlineFree (with transaction fees)Simple e-commerce via Weebly, tightly integrated with Square POSSmall businesses or in-person sellersLimited design/customization flexibilityEcwid$5/moAdd a store to any existing site; integrates well with WordPress, easy to set upSite owners adding lightweight e-commerceLimited standalone features unless upgraded

Marketing Website Builders: Optimized for Attracting New Customers

Perfect for: Any small business that wants to generate more leads online.

In theory, any website platform or CMS can be good for marketing, but some are made specifically for the purpose.

I mean…we’re really just talking about HubSpot CMS (from $20/month) here.

This hosted service syncs with the popular HubSpot marketing platform, allowing you to adapt your content to different audiences and enhance your CRM records with detailed web stats.

If that sounds like a foreign language, HubSpot CMS might be more than you need. But it’s a worthy addition to our list.

Legacy CMS: Old School Platforms for Specific Needs

Perfect for: Established businesses with niche requirements, like community forums or data-heavy sites.

Ideally, you want a CMS that’s easy to use. But sometimes, functionality is even more important.

Some older systems, such as Joomla and Drupal, are quite visually unappealing, to be honest. However, they excel at handling large amounts of structured data. That makes them useful for running databases, directories, and forums.

These systems are also designed for self-hosting, which keeps costs low. Just don’t try using them unless you’re pretty confident with website management.

• Joomla (free self-hosted): Structured content for communities. Solid portability, but support is entirely based on community forums.
• Drupal (free self-hosted): Heavy customization for data-driven sites. Strong SEO tools. Demands a ton of technical know-how.

“I’ve been using Joomla… great middle ground between simplicity of WP and complexity of Drupal.” — krileon on reddit

How To Choose the Right Platform for Your Business Site

When you started this post, you were hungry for information. We delivered a delicious six-course meal.

The tricky part is digesting it all…

To help you avoid the brain bloat, we’ve created some helpful cheat sheets.

These visual tools make it easy to compare different website platforms, based on the criteria that matter to you.

Complexity vs. Capability

Let’s return to an old favorite — the trade-off between complexity and capability. Here’s how WordPress and the alternatives stack up:

• “I want something very simple”: Yola, Medium.
• “I’m willing to do some customization”: WordPress (both versions), Wix, Weebly, Squarespace.
• “I fancy myself as a web designer”: Framer, Webflow.
• “I need specific features, even if that means extra complexity”: Shopify, Ecwid, HubSpot CMS, Drupal, Joomla.

Ease of Setup vs. Ownership

Time is precious, but so is your content. This graph compares the ease of setup with the level of ownership you retain with each platform:

• “I want to build a site as quickly as possible”: Yola, Medium, WordPress.com, Weebly, Square.
• “I need total control over my site and content”: Self-hosted WordPress, Ghost, Joomla, Drupal, and possibly Webflow.
• “I’m not that bothered by ownership, just need something easy to use”: Wix, Squarespace, Shopify, Ecwid, HubSpot CMS.

Content vs. Commerce

Some platforms are great for business. Others are good for content. Some fall somewhere in the middle.

This graph shows you where the contenders lie:

• “I’m not bothered about business, I’m a content creator”: WordPress.com, Ghost, Squarespace, Medium.
• “Show me the money”: Shopify, Ecwid, Square, HubSpot CMS.
• “I’d like both bases covered”: Self-hosted WordPress, Wix, Weebly, Joomla, Drupal, Webflow.

It’s All About Finding Your Perfect Match

Shopping for website platforms is a bit like dating.

Many of the options are nice enough to spend an hour with, but the goal is to find the one. The solution that’s going to power your website for years to come, hopefully.

This is an important principle to keep in mind. There’s no one-size-fits-all app that suits everyone. That’s why we haven’t ranked the options; only you can do that!

For that reason, we highly recommend taking a few platforms for a test drive. Remember, even the paid ones usually offer free trials.

If you decide to choose a self-hosted CMS, consider launching your site with DreamHost. We offer one-click installers for a wide range of platforms, and expert 24/7 support to help you figure out the technical hiccups.

Sign up today to get started!